Part-time CMO and COO for Ontario firms

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Operating review: a fixed-fee diagnosis before you commit to a seat

The operating review is a defined project that shows how marketing, sales and delivery really run in your company, and ends with a ranked list of fixes, each with a rough cost and payback.

Written by Ali Sedighi, MBALast updated:

The operating review is a short, fixed-price project that answers one question: what should this company fix first? It suits Ontario owners who know something is wrong but can't say whether it's marketing, sales or delivery, and who want a price before committing to a monthly arrangement.

What you get at the end

A written report of 10 to 15 pages and a one-hour walk-through. The report has three parts:

  1. How the company really runs. A plain description of how work moves from first enquiry to paid invoice, based on interviews and real jobs, not the org chart.
  2. Where it leaks. The places where money, time or customers are lost, each with a rough estimate of the cost per month.
  3. The fix list. Every fix ranked by payback, with a suggested owner, an approximate cost and the number on your scorecard that should move if it works.

You keep the report and can act on it with or without us.

Who it's for

Owners who sense a problem but can't name it, and owners who want proof before paying for a retainer. It's also useful before a big decision: opening a second location, hiring a general manager, or changing your main marketing vendor.

Common triggers we hear from Ontario owners:

  • revenue grew but profit didn't
  • the team feels busier every month without more output
  • a new location in another region, say Ottawa or York Region, isn't behaving like the first one
  • the owner wants to step back within a year or two and doesn't know where to start

How the review runs

Three phases: listen, measure, rank.

Listen (weeks 1–2)

Interviews with you and four to eight key people, usually 45 minutes each by video. We ask each person the same questions: what slows you down, where do you wait for someone else, what would you change first. The overlaps are where the real problems live.

Measure (weeks 2–4)

A read of the numbers that drive decisions: enquiries, quotes, close rate, job margin by service, marketing spend by channel, delivery times. Where numbers don't exist, we estimate from a sample of recent jobs and note the gap.

Rank (weeks 4–6)

Every finding gets a cost estimate and a fix. We rank them by payback and by effort, then walk you through the result.

A worked example of ranking

Ranking by payback stops the loudest problem from crowding out the most expensive one. Imagine the review finds three issues:

Finding Estimated monthly cost Fix effort
Quotes take a week to go out $10,000 in lost jobs Low: pricing guide and sign-off limit
Website enquiries go to an unmonitored inbox $4,000 in lost leads Very low: routing rule
Office staff re-key every job into two systems $1,500 in staff time High: software change

The software issue is the one everyone complains about. But the routing rule takes an afternoon and the pricing guide a week, and together they're worth roughly nine times as much. The report would put those first.

How results are measured

By whether the top three fixes move their scorecard numbers within 90 days. Each fix in the report names the number it should change and by roughly how much. If you continue with us, we track those numbers; if you don't, the report gives your team what it needs to track them.

Mistakes to avoid with any diagnostic project

Only interviewing the owner, skipping real job data, and getting a report with no ranking.

  • An owner-only review sees the company the way the owner thinks it works. Talk to the people doing the work.
  • Opinions without numbers produce long reports and few decisions.
  • A list of 40 equal recommendations is a list nobody acts on. Insist on a top three.

When you're ready, call, text or email with your company size and the main symptom. Our pricing page explains how projects are priced, and the services overview shows where a review usually leads next.

Frequently asked questions

How long does an operating review take?

Most take three to six weeks, depending on how many people we interview and how easily we can get at your numbers. The timeline is written into the project scope before we start.

What does it cost?

It's priced as a project, and projects start at $3,500. The exact figure depends on company size, number of locations and how many functions are in scope. You get the price in writing before any work starts.

Do we have to hire you afterwards?

No. The report is written so your own team can act on it. Some owners move into a CMO or COO retainer; others run the fixes themselves and call us back in six months for a check.

Will you look at our financial statements?

We look at the numbers that drive operating decisions, such as revenue by service, job margins and marketing spend. We don't audit, prepare or interpret statements for tax or lending; that stays with your accountant.